The Silly Rabit Myth
No matter how hard SEMs and other online guru’s work to finally kill the myth, it seems to remain stuck in the minds of traditional marketing departments and the budgetary choke-point of middle...
View ArticleFacebook Takes Branding to a Whole New Level
Facebook’s roll-out of new features lately have been helping brands promote their Fan page without much of a serious effort. The most recent update that had the social media sphere abuzz was the...
View ArticleMultiple Product Pages? We Don’t Think So.
In an article on Social Media Today, Eric Goldstein argues that companies should not have a “one size fits all approach” for social media outlets, instead suggesting that the best approach is to have...
View ArticleFacebook: Apparently Harder Than It Looks
According to Edison Research, more than half of all Americans over the age of 12 are now on Facebook. This would seem to imply that either everyone on Facebook falls perfectly into that half of the...
View ArticleSome Thoughts On Getting Noticed
First, let me apologize for breaking my once a day blog updates almost immediately. Suffice it to say, last week got away from me completely. I am humbled, and apologetic, and it won’t happen again...
View ArticleFacebook Buys Instagram, and I Buck the Trend on Popular Opinion
The internets are ablaze with news that Instagram has been purchased by Facebook for a cool $1 Billion. With a B. Or double what it was supposed to be valued at going into the next round of funding....
View ArticleHow NOT to Run a Grant Program
So now that Seth Godin has broken the silence on criticism of the horrible LivingSocial/Chase SMB grant program, I feel like I can chime in. I didn’t want to earlier, since on some level I guess I was...
View ArticleGraph Search: Social Is No Longer An Option
For the five people who haven’t heard yet, last Tuesday Facebook announced it was launching a massive new project. A “third pillar”, in Zuckerburg’s own words, of the Facebook platform. Graph Search: a...
View ArticleDo Mommy Bloggers Matter?
It’s been a couple of years since the “mommy blogger” phenomenon really took off, though it still leaves me wondering where it took off to. According to Forbes, in 2011 there were over 3.9 Million...
View ArticleClik here to view.
Social Marketing Like A Shark: How We Got A Client +400% Engagement and +700%...
You’re a shark. Sharks are winners, and they don’t look back because they have no necks. Necks are for sheep. That’s right, a week after Shark Week, we’re putting out a post about sharks. TIMELY! But...
View Article
